Author: Bart Huthwaite
Length: 172 pages
This book is the ultimate how to book for those looking for a proven way to hone their innovation skill.
The power of personal innovation is the most sought after skill in organizations today. Individuals are using it to become rich almost overnight. Company employees are applying it to make giant leaps up the corporate ladder. Now this rubber-hits-the-road book helps you do likewise. It gives you a clear step-by-step road map with how to rules to convert any innovation quest from a mystery to a method.
Author, Bart Huthwaite, draws on more than thirty years of hands on experience. He has successfully coached thousands of individuals in hundreds of companies around the world. As one General Electric Rules of Innovation user once quipped, Bart's experience ranges from innovations in candy bars to aircraft carriers.
You can use Rules of Innovation to create:
--Products where you have no competitors, yet huge market potential
--Services with new types of value you never before imagined
--Systems that transform the way you do business
--Organizational strategies that unify and guide your people to success
Want to know the proven path to breakthrough innovation? This book shows you how to recognize opportunity gaps and then gives you a way to find solutions to fill them.
Want to know if you idea will succeed? This book gives you a way to measure your innovative idea against others.
Want to steer clear of failure? You will learn the Fatal Flaws, the most common innovation mistakes you must avoid.
Want to spot new opportunities early? You will learn the Rule of Recognizing Ripening Bananas, a way to get to the market first by focusing on the three forces of change that continually create new opportunities
Want to know what customers really want? You will learn the eight core values all customers seek and how you can leverage them to your advantage.
Want to immediately avoid high cost and poor quality? You will learn the seven types of innovation solutions that create 80%--or more of all such problems and how to avoid them. You will learn how to innovate for lean six sigma at the start of your project.
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