Workshop Pre-Read

MCP Innovate Workshop
“Managing Concurrent Engineering”
March 27, 2019

What is the Workshop about? The Workshop’s purpose is to bring clarity to the meaning of “Concurrent Engineering” and how it is being successfully applied in large corporations. The Workshop is in support of the MCP Innovate BHAG of “Being recognized as the model for project conception through delivery, and we were the first to solve the project performance problem in our industry.”

What is the Workshop agenda? The Workshop will be an interactive experience with three parts:

1. Understand what must be underway to achieve the MCP Innovate BHAG. This includes Concurrent Engineering (CE), Design for Excellence (DFX), Design for Innovation, Integrated Product and Process Design (IPPD) and other tools, processes and thinking.

2. A case study to learn from the experiences of Gulfstream Aerospace, the world wide manufacturer of business jet aircraft, and how it used the Huthwaite Design Method

3. A “hands on” application of the Huthwaite Design Method to begin solving MCP Innovate’s BHAG challenge.

Who will facilitate the Workshop? Your Workshop facilitator will be Bart Huthwaite, head of the Huthwaite Innovation Institute. Huthwaite has more than 40 years of experience in helping organizations improve their products, projects, and processes. His Huthwaite Design Method is now in use by hundreds of companies and thousands of design teams.

What is the Huthwaite Design Method? It is a systematic way to design a product, project, or organization right from the start. The Huthwaite Design Method is based on the core principle of “Optimize Value, Minimize Waste.” It is universal and scaleable. It can be applied to an oil platform system down to the smallest part or process of the production system. Huthwaite developed his method over the past 30 years by working with corporate design teams.

What is the meaning of “Optimize Values, Minimize Wastes”? Values are the attributes, or characteristics, you want a project to deliver. Wastes are tasks that are not required to deliver the Values.

What is Concurrent Engineering? Concurrent engineering is a method of designing products, projects, and systems, in which the different stages run simultaneously, rather than consecutively. It decreases development time and leads to improved productivity along the product’s entire life cycle. Concurrent

Engineering teams originally were composed of design and manufacturing engineers. The design thinking they used was Design for Manufacturing & Assembly (DFMA). Concurrent Engineering is a fundamental organizing principle of the Huthwaite Design Method.

What is Integrated Product & Process Design (IPPD)? IPPD is an expansion of Concurrent Engineering. It is a process that includes Concurrent Engineering but goes beyond the factory floor to address the entire life cycle of “anything”. This includes such values as marketability, install-ability, maintainability, use-ability and many more. IPPD uses an integrated team approach with people from each of these “-abilities” part of the initial team.

What is Design for Excellence (DFX)? DFX is a management process based on the principle that all life cycle attributes of a product or project must be considered at the very front of a design effort. DFX evolved from DFA Design for Assembly.

What is Lean Design? The initial Lean Movement began with removing waste on the factory floor. It emerged as U.S. industry (primarily automotive) was under threat by Japanese industry. U.S. companies benchmarked Japanese companies and applied what they learned to their own factory floors, even using Japanese terms to describe what they were doing. Lean Manufacturing was all the rage. Lean Design emerged when U.S. industry began to recognize that many wastes on their factory floors was due to how their product was designed. And no matter how much Lean Manufacturing thinking they tried, it was too late in the design cycle to make changes. Huthwaite developed the practice of Design for Manufacture and Assembly (DFMA)

What is management’s role in making Concurrent Engineering work? Five things must be in place: (1) A clear, actionable management strategy, (2) An implementation process, (3) Buy-in and participation by all employees, (4) Application to daily work and (5) Visible results. Huthwaite will describe how Gulfstream Aerospace used all five of these to develop the most successful aircraft in its history.

What is Innovation? Innovation is the process of creating new value with a minimum of waste. Inventions are not innovations. Only a very small percentage of inventions ever succeed in the marketplace. The U.S. Patent Office digital files are overloaded with solutions still looking for customers. Patents are not a good measure of corporate innovation capability.

How will we work at the Workshop? You will work as simulated concurrent engineering teams with no more than 6 people per team. You will apply Concurrent Engineering team “rules” while you work. For example, “Allow time for individual thought before group discussion.” Too often individual thinking is lost in the rush to group discussion.

Jennifer DeGlopperpre-read